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Mailing List

Email can be a very good source of direct marketing of your product to prospective customers. However the target consumer mailing lists have to be chosen well to reduce the cost involved in the marketing operation and increase the effectiveness of the campaign.

Consumer mailing lists can either be compiled based on statistics or could be purchased from list brokers, which specialize in maintaining and updating consumer mailing lists. These list brokers are very good source of getting niche specific audience which can be better targeted through the campaign. Many of the list brokers even assist in completing the direct marketing campaign to ensure that your campaign is a success.

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